The shape of external media outlets has changed a lot in recent years.

Now they operate with a lot less staff and so it's important that any press release that is sent reflects that and does everything possible to ensure it gets to the top of the pile.

Gone are the days when you would send over some information and then wait for the phone to ring so the journalist could put flesh on the bone, now we need to make sure we are offering them the finished product in a 'ready to go' state.

Local TV and Radio stations have less opportunity to cover local stories, and newspapers and other publications are less likely to be searching out their own stories and much more likely to be lifting things from your social media feeds.

We know how to make your press release work. We understand what makes a good story. And we know how to do the things that make it more likely to be published.

We'll use all the hints and tips we've gathered through years of experience to target the right people and give your business or organisation the best possible chance of making the headlines.